Features that may help to prevent imitation:

• No sensationalism
• No front page reporting/prominent placement
• No photos
• No repetition of reporting/repeated coverage
• No detailed descriptions of suicide methods
• No names/characteristics of the suicidal persons
• No citing/printing of farewell letters/suicide notes
• Not mentioning online suicide forums/websites
• Not mentioning suicide pacts
• Not mentioning the location
• Not mentioning other suicides at the same place (hotspots)
• Not mentioning suicide clusters
• Not speaking of "series/epidemic of suicides" (contagion)
• Considering the language, e.g. not using the terms "committed suicide",
• "a successful/unsuccessful suicide"
• Clarifying myths about suicide
• No simplistic explanation
• Not reporting suicide as understandable solution
• Not glorifying suicide (heroism, romanticism)
• Not paying special attention to celebrity suicides
• Not mentioning positive consequences of suicide
• Reporting suicide within the context of mental illness
• Listing warning signs for suicide
• Not interviewing relatives/people bereaved by suicide
• Referring to possibilities to prevent suicide
• Describing individual coping strategies to master a crisis
• Referring to help in general
• Information on help agencies
• Information on hotlines
• Information on self-help groups
• Guidelines for media reporting of suicide should include a section on fictional reporting of suicidal behaviour
• Guidelines for media reporting of suicide should include a section on reporting suicidal behaviour in the new media